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“Perfume puts the finishing touch to elegance – a detail that subtly underscores the look, an invisible extra that completes a woman’s personality. Without it there is something missing.”
Gianni Versace.

Fragrance Strengths

The intensity of a fragrance is determined by the amount of the actual perfume oils. A perfume with a higher concentration of perfume oils will have a longer lasting and more pure scent.
Perfume………………… 15% – 30%
Eau de Parfume ……… 8% – 15%
Eau de Toilette ………. 4% – 8%
Eau de Cologne …….. 2% -5%
After Shave …………… 4%
Splash Cologne ……… 1% – 3%

Take Notes

Understanding Fragrance Composition
A fragrance generally has three notes or levels, with each scent evolving into the next. The notes begin with the lightest and evolve into the strongest. Often the strongest note or the base note starts off unpleasant, however it improves with time. The middle note helps to cover the base note untill it has “matured”. Some fragrances such as a splash may only have a top and or middle note.

Top Note / Head Note
Fades in about one minute / Lightest scent (fruity, citrus)
This is the initial impression, it sets the stage for the middle and base notes.

Middle Note / Heart Note
Fades within 30 – 45 minutes / (florals, spices)
This is the body of the fragrance with a discernible aroma. The middle note acts as a bridge between top note and base note.

Base Note/Bottom
Fades in 3-5 hours / Heaviest scent (Musks, woody notes)
This represents the true personality of the fragrance, and has the most stability and staying power. The lasting power depends on strength of the fragrance.

Application

Proper use and application for a full body fragrance experience.
Layer your fragrance to assure depth and character of a fragrance on your skin. Layering refers to applying different forms of the same fragrance family, i.e., body wash, body splash, lotion and perfume. When you use a variety of body products and fragrances with different scents, they may not mix well together, creating an unflattering result. Ideally, you would layer a fragrances from the same brand/scent, however if you know the notes that compose your fragrance, you can better choose complimentary body products.

Fragrances rise so they should be applied from the ankles up. Apply perfume to the pulse points — ankles, behind the ears, back of the knees, bosom, inside the wrist and inside the elbows — to extend wear. Don’t forget less is more.

Shopping for a fragrance

When you are shopping for a fragrance, let the person at the counter help you. They are around fragrances all day and generally know them well. Most fragrance counters will have coffee beens available. Smell the coffee beens between samples to clear the nose and increase sensitivity. It is similar to cleansing your palate with sorbet between courses. When you think you found one you like, spray a little on your wrist and wait about an hour. You want to allow the fragrance to “dry down,” so that you know how the base note will smell before you make a purchase. If you are shopping for someone else, take a list of fragrances that they like or have purchased before – this will help the associate at the fragrance counter identify the common notes, and help you choose a fragrance with similar scent qualities.

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